In the summer of 2021, I took on the daily logo challenge! This challenge pushes designers to design a logo every day for 50 days straight. Every day, an email is sent containing brand name ideas and a theme. Read on for an idea of my progression throughout this challenge.
I started the challenge with great ambition. For the first logo, I created a 3D animation in Blender. It took so long, however, that I knew I couldn't keep doing the logos in 3D.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/86e43394-a684-47f3-8db4-60cd53569562_rw_1920.png?h=9094cd2707d3a6d4d3065322f4ac0cae)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/7bf4fd14-6932-4fce-ad0d-230a820e480d_rw_1200.png?h=398d66ac92fdcfe2f54c52708c7a75ec)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/282f943b-bd83-4322-bc65-2210d205c232_rw_1200.png?h=e94824bf38ecc23325eb8aa6f963f14e)
For day 2, I stuck to Adobe Illustrator.
In retrospect, I could've chosen more accessible colours.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/57169463-8375-4e4d-8cca-70b296a03a76_rw_1200.png?h=f4f52933232ea2104938a64795434a2f)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/12e310bc-0ed3-42ba-9d12-25e76ef53172_rw_1200.png?h=682a93c195e2c745e39e95152d6b6137)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/424f4349-84f6-40c4-b525-e86d9b3b21fc_rw_1200.png?h=28412f80d384c91d9609bc4952654c4b)
On day 4, I went back to the 3D a bit to create a cool translucent version of my personal logo. I'm starting to see a bit of a colour theme here...
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/b095019d-eb6b-488b-91d2-36ffc45dc451_rw_1200.png?h=92ce60e23394329e18d7b6a2461ae01a)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/78286e71-a1c5-4cb5-86c3-920418280475_rw_1200.png?h=0bd0120da0ad48f40d3678b594b48624)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/cb35b8e1-fdd0-4f01-8d4b-a6dfd756ab2d_rw_1200.png?h=423be9dfaeab16c870863a18dded55a0)
For day 6, I tried something new. I made a detailed logo inspired by Extra Butter Coffee.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/d09bcc47-38af-4c55-aaf7-e15a195f2206_rw_1200.png?h=c95522813cf9e8eed668bbb6849307e2)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/53f6c27f-6f20-4c18-b465-96f60c86068f_rw_1200.png?h=16b1bad5cb963c8c30ffa1efbf739109)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/859712a1-a37f-4661-9a92-c800acde7052_rw_1200.png?h=b579fc4ee00bf1ab85934738f140daf3)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/fc9414d4-70fb-4fb7-b889-1a7c91d81b9a_rw_1200.png?h=a86583d7f1ead7cbe45b09c31840aa76)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/d84f2ac4-865c-47fe-b496-8d33f711de9e_rw_1200.png?h=e09a55af38f81e8573d0e02375ab62d9)
For the next few days, I kept trying new things. I started using Photoshop to present the logos and found free mockups online to use. I'm proud of the Vine & Berry logo for the simple yet meaningful brand mark.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/d06b19de-163d-4846-b95b-6f4c6c763561_rw_1200.png?h=58bd3c0bf0f36d14190ae71989f596c5)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/d02c0573-525d-4827-9dfd-bbfa1abb1a60_rw_1200.png?h=3ce278674b427c7a4a4a2feab4ada298)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/8e4cdfcf-a68b-45e6-a72d-f09269b00e86_rw_1200.png?h=2c14e24a2286eb963b84b9989442d29e)
"Crunch" is one of my favourite logos from the challenge. I would buy this if I saw it in a store.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/cd134e17-ed5f-41b7-918a-1da04e1e8d3f_rw_1200.png?h=d3fc2b2a42e6a8e51c41c98dc74612a9)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/2344e290-8d2a-4013-8c84-c32657f814c2_rw_1200.png?h=ef949fbbdc33793b2bb3d008c6c41ac3)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/0f45641a-2b74-412e-8d3c-31bcb17bc454_rw_1200.png?h=350c00e53d4a61e3087bac001eeee6bd)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/9f88da15-99fa-4d92-a443-38e122b414a6_rw_1200.png?h=568491226dcceb967bf148d2938b93fa)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/159c579f-e7ca-4fb4-9fb4-8fecb6b7cd13_rw_1200.png?h=756a33e4bf7f025c325dd10b20a68a38)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/d6844b22-38f3-423f-87d5-c8c562f76874_rw_1200.png?h=089e80bf89cc6487ec8935448f9f6681)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/f6c06d77-5cfb-4850-835f-7f887c3af2fa_rw_1200.png?h=2b87bb5e31a3f48c9b33e5a4a163ce4e)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/954b3c7f-a823-4360-ba63-1079eab0e2c2_rw_1200.png?h=73428be688079eaec4b0df86acb85514)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/7192cead-476e-4b0c-a5c7-b58f95b8fbfb_rw_1200.png?h=7f1bcb8875f7450db8431d9aff2144c3)
At around this point in the challenge, I noticed I had become a lot speedier. I could easily get logos down in Illustrator and set them up on a mockup. I'm only showing the coloured versions here, but for every logo I had a black and white version plus the coloured version, for the word mark and the brand mark. I also displayed the logo at two sizes.
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/f25e483a-a9d6-40fe-b92a-70e2b27be280_rw_1200.png?h=65774eefad7f336a9d55be003597a686)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/90487974-2c03-48a1-a5c3-be053dfa57e2_rw_1200.png?h=e5efb499a305b4edaa5645f6eb5dd02f)
![](https://cdn.myportfolio.com/4b3002fd-e6a1-4434-a903-9012a3fa92b3/8be904cf-dcf5-4a35-afe8-1712ca1398da_rw_1200.png?h=25d7e5881b7032914a4809d592cb4c97)
I tried new things up until the very end, choosing to try pixel art for the first time for this final logo in the challenge.
I had a lot of fun during this challenge. I got to practice with none of the usual pressure of school. I found this challenge helped me become extremely comfortable with using Illustrator and creating mockups in Photoshop. I also think working my design muscles made them stronger. In the latter half of the challenge, I realized quicker if something wasn't working, and ended up with more logos I was proud of. If you're a designer considering doing this challenge, my advice is to go for it! I'll definitely be looking for similar challenges in the future, so I can keep learning.